Mixpanel is an elaborate web and mobile analytics meant for experienced users. It has features such as A/B testing, data pipelines, forms, and other behavioral analytics. It works great for websites but its true value is more significant for SaaS owners and teams who want to get to know their customers/app users.
Although it uses cookies to track the use of your websites and mobile applications, this tool is privacy focused, being GDPR, LGPD, CCPA and HIPAA* (Health Insurance Portability and Accountability Act) compliant, and can be a great asset for testing and experimenting with different marketing approaches.
A free version is available, but you will have to contact their sales representatives in order to get an offer depending on your website’s incoming traffic.
*Note: This statement is from the Mixpanel website, but due to the 2018 CLOUD Act, compliance depends on where the the company hosting or storing the data is based. Any data stored or hosted on a server owned by an American company, no matter where the server is located, is no longer privacy compliant. For example, EU data hosted on Google servers or Google Cloud, would not be GDPR compliant, even if the data is hosted in the EU, because Google is an American company, giving US authorities the legal rights to access that data.